Google Ads vs. Facebook Ads: Which Is Right for Your Business?
Paid advertising is one of the fastest ways to get your brand in front of your ideal audience. But when it comes to platforms - should you invest in Google Ads or Facebook Ads?
Both are powerful, but they work very differently.
Here’s a breakdown to help you decide which one aligns best with your goals, audience, and offer.
1. The core difference
Google Ads = Intent-based
People are actively searching for what you offer.
Facebook Ads = Interruption-based.
You're targeting users based on interests, not search.
Think:
Google = “I'm looking to buy”
Facebook = “I wasn’t looking, but now I’m curious”
2. Who each platform suits best
Google Ads is ideal if…
Your offer solves a problem people are searching for
You want high-converting traffic
You’re in a competitive or service-based niche
Facebook Ads are ideal if…
You want to build brand awareness + nurture over time
You’re launching an online offer, course, or freebie
You have strong visuals and messaging
3. The budget breakdown
Google Ads: Higher cost-per-click, but more qualified leads.
Facebook Ads: Lower cost-per-click, broader top-of-funnel reach.
Tip: Budget is less about the platform, and more about how well your campaign is set up
4. The best strategy? Both.
Want to maximise reach and conversions? Many businesses run both, targeting different stages of the funnel. For example:
Google Ads for high-intent keywords
Facebook Ads to promote your lead magnet or nurture audience
5. Common mistakes to avoid
🚫 Sending traffic to your homepage (no clear CTA)
🚫 Not installing tracking tools (Pixel, GA4)
🚫 No follow-up email sequence in place
Want more tips on tracking with Google Analytics? Read here.
Final thoughts
Paid ads can be a game-changer for small businesses - but only when there’s strategy behind them. At Peacock Lane Marketing, we don’t just run ads, we craft conversion-driven marketing campaigns to get you real results.
✨ Ready to get smarter with your paid marketing?