DIGITAL ADVERTISING SERVICESGet your business in front of the people who are ready to buy
We create and manage paid ad campaigns on Meta, Google, and TikTok that attract the right leads — and turn them into paying clients. No guesswork, no wasted spend.
PLATFORM: META.Meta Ads - Facebook and Instagram
Meta is where your ideal clients are scrolling every single day. With the right creative and targeting, we can put your offer directly in front of the people most likely to say yes — whether they've heard of you before or not.
We handle everything from ad copy and creative direction to audience building, A/B testing, and ongoing optimisation. Our goal is always the same: more leads, lower cost per acquisition.
PLATFORM: GOOGLE ADSGoogle ads - show up where people are searching.
When someone Googles your service, you want to be the first thing they see. Google Ads puts your business at the top of search results instantly — no waiting months for organic traffic to build.
We manage your campaigns closely, bidding on the right keywords, blocking the wrong ones, and constantly optimising to get you the best result for every dollar spent. We never set and forget.
PLATFORM: TIKTOKTikTok Ads - reach a whole new audience
TikTok isn't just for dance trends — it's one of the fastest-growing advertising platforms in the world, and it's an incredible way to reach new audiences who've never heard of you before.
With lower competition and highly engaged users, TikTok can deliver outstanding reach at a fraction of the cost of other platforms. We create native-feeling ad content that stops the scroll and drives real results.
Why Peacock Lane Marketing for your ads?
We work exclusively with online service providers - so we understand your business, your audience, and what actually converts in your space.
Strategy first, always
We don't just set up ads and hope for the best. Every campaign starts with a clear strategy tied to your actual business goals.
Creative that converts
We know what works — scroll-stopping hooks, benefit-led copy, and visuals that speak directly to your ideal client.
Constant optimisation
We're always testing, learning, and improving. The longer we work together, the better your results get.
You own everything
No wrestling data here… Your ad accounts, your data, your assets — always. No lock-in, no strings attached.
How great ad campaign funnels work.
Stage 1 - Awareness
We introduce your brand to people who've never heard of you. Think thumb-stopping video content, relatable problem-focused messaging, and broad but smart targeting. The goal here isn't to sell — it's to get noticed by the right people. Platforms: Meta, TikTok, Google Display.
Stage 2 - Consideration
Now we re-engage people who've already interacted with your content or visited your website. This is where we deepen the relationship — showcasing your expertise, sharing social proof, and answering the questions your ideal client is quietly asking. Retargeting ads, testimonial content, and value-led messaging do the heavy lifting here.
Stage 3 - Conversion
This is where we make the ask. By this stage, your audience knows who you are, trusts you, and is genuinely considering working with you. We serve them a direct, compelling offer — whether that's booking a call, enrolling in a course, or filling out an enquiry form. Clear CTA, strong creative, and a frictionless landing page.
Stage 4 - Retention & referral
A client who's already worked with you is your warmest possible lead for your next offer — and your best source of referrals. We use ads to stay top of mind, nurture loyalty, promote new programs, and encourage word-of-mouth. Often overlooked, always worth it.
The Peacock Lane Process.
Discovery call
We start with a conversation - getting to know you, your goals, your audience, and what you've tried before. No pressure, just a good chat to see if we're a fit.
Strategy & proposal
We put together a clear plan tailored to your business - outlining what we'll do, why it'll work, and what results you can expect to see.
We get to work
Once you've signed off and happy with the plan, we hit the ground running. You stay in the loop every step of the way without needing to manage the details.
First drafts delivered
For all projects, we always deliver drafts for approval before sending any work (websites, courses or digital ads) public! We tweak and refine as needed, we love the collaboration with our clients.
Projects live!
For all projects, we always deliver drafts for approval before sending any work (websites, courses or digital ads) public! We tweak and refine as needed, we love the collaboration with our clients.
Review & Optimise
We check in regularly, share results, and keep refining what we're doing. As your business grows, we grow with it.
Ongoing Management or Handoff
Depending on your package with us, we will either then continue on a monthly management retainer or hand off your project for you to manage yourself ongoing!
Let’s build an ad strategy that actually works for you.
Book a free discovery call and we'll talk through your goals, your audience, and what kind of results are realistic for your business.
Frequently Asked Questions
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That's exactly what our discovery call is for. We'll listen to where you're at, where you want to go, and recommend only what we genuinely think will work for your situation. There's no one-size-fits-all answer — but there is a right answer for yo
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Paid ads can generate leads much faster than organic strategies — sometimes within the first few weeks. That said, we typically like a month or so to properly test, learn, and optimise your campaign before it's really firing. We'll always be upfront with you about what to expect.
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It depends on your goals, your audience size, and the platform. As a general guide, we recommend starting with a minimum of $1,000/month in ad spend so there's enough data to optimise effectively. We'll help you figure out what makes sense for your specific situation.
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Absolutely. We work across Kajabi, Learnworlds, Systeme.io, and Thrivecart Learn (plus others on case by case basis) - and we're happy to talk you through the pros and cons of each so you can make the best choice for your business and budget.
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We believe in earning your trust, not locking it in. We work on a project basis for most online course and website packages , and for digital ad management we request a 3 month commitment to see results, but it’s not enforced. We're always transparent about what you're getting and what it costs.